Hi.
Welcome to my blog. I document my faith journey, to help you commit to yours. Jesus cares about your dreams, your relationships, your hopes, and your future. Happy reading!
Welcome to my blog. I document my faith journey, to help you commit to yours. Jesus cares about your dreams, your relationships, your hopes, and your future. Happy reading!
Hi, I’m Emily Buchanan and it’s wonderful to meet you! I have over nine years of experience in writing, brand development and strategic copywriting. I’m passionate about working with brands who want to make a difference, and I believe strong messaging is the difference between your good idea remaining an idea and reaching the world. See a sampling of my work below, and please reach out to emilybethcreative@gmail.com with any inquiries.
Worked to develop and launch new product: MomentumBox. Collaborated with internal stakeholders, designers, and project managers to launch. Established brand voice, product development timelines, and created content for launch site.
Wrote and curated messaging for 60+ assets from print mailers to push notifications and web and app placements. Included A/B testing, message cohesive, art direction and collaboration with external stakeholders.
Strategically developed and wrote a businesses sustainability stance including case studies, eCommerce strategy and brand voice alignment.
Enter site messaging revamp.
Preliminary round of socials for LA Rams partnership. Client requested link be in caption and did not request any hashtags.
Bed Bath & Beyond Black Friday Pinterest Assets, in partnership with key word insights.
Grove Conference work included: Clip selection from worship and talks, cover image selections, caption writing, assisting in social planning, TOV matching.
Grove Conference work included: Clip selection from worship and talks, cover image selections, caption writing, assisting in social planning, TOV matching.
Grove Conference work included: Clip selection from worship and talks, cover image selections, caption writing, assisting in social planning, TOV matching.
Grove Conference work included: Clip selection from worship and talks, cover image selections, caption writing, assisting in social planning, TOV matching.
Photoshoot Creative Direction
Creative Human Experience Install
Art-directed and curated messaging for emails, landing pages, social assets, banner ads, Waze ads, Expedia banners, and more. Examples include: this cobranded acquisition campaign, this social campaign, this holiday event, this collaboration with NYCGO, this Make-A-Wish ad, these web placements, along with print collateral, partner campaigns, and assets for international use (copy created to be translated).
To see a Social Specific Portfolio, please request a password at emilybethcreative@gmail.com.
For Polar Notion, I wrote UX copy for web, socials, and ads pushing forward our brand to Code Schools nationally. I edited and assisted in the creation of the Code School handbook, written by PN CEO (you can find it here).
Additionally, I project managed all web app and mobile app development projects, connecting clients to the work, scoping projects, and performing Quality Assurance on Design and UX.
For Flywheel Brands, I created digital copy to enhance their customers’ website experience by harnessing the Flywheel Brand Tone of Voice on landing pages and customer experience. We’ve partnered on projects to clarify their sustainability messaging, and develop product descriptions and are working on an exciting new project coming soon.
For Florence, I edited and contributed to posts like this, and performed a full content audit for their Learning Library to ensure voice consistency, brand consistency, and eliminate errors.
At IJM I was part of a thriving international communications team responsible for storytelling and fundraising for one of the biggest non-profit case-based organizations in the world. I often organized local outreach initiatives and served as a bridge between field offices and HQ and managed communication projects and packages.
There, I wrote casework updates and confidential internal press releases. I also edited, organized, and collaborated on projects including this story package. Every post and press release was required to abide by brand guidelines and TOV, as well as international coordination and communication.
Writing, branding and design in its entirety for Plane and Simple Co. : Cards that believe tiny moments matter too.
A History of Gender-Based Violence
Sarah L. Cook, Rebecca A. Wilson, and Emily B. Thomas
I’ve also written and/or edited for Global Leadership Summit, Northpoint Ministries, Passion Publishing, Orchard Ministries, The Real Movement and more!
